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Blackwood media management

media planning & Buying


Strategic Planning

Market Research

Media Planning & Buying

Traditional Media

Digital Advertising

Direct client Services

Blackwood Media Management can provide you with the media planning/buying services you need as an extension to your marketing department. We provide you with documentation and reports that can be custom fit to your needs. We will supply your creative team/vendor the necessary production specs and deadlines and can traffic the creative. We can handle all of your media buying needs so you can focus on other aspects of your business.

Partner With Your Advertising / Creative Agency

If your agency needs to provide your clients with media planning/buying services, we can partner with you in whatever capacity you need to provide those services on your behalf. Whether it is behind the scenes, or positioned as a department of your agency in client meetings, we are happy to work with you to provide targeted, effective and efficient media buys.

Media Buying Experience

Kathleen Blackwood founded Blackwood Media Management Inc. in 1997. Prior to 1997 she worked at local advertising agencies and an in-house agency. She has both business-to-consumer and business-to-business experience in a vast range of industries. She has planned and bought media locally, regionally, nationally and in some industries, globally.

Blackwood Media Management has provided media services for a number of clients in West Michigan, including but not limited to, Priority Health, Spectrum Health, Mercy Health, Mary Free Bed Rehabilitation Hospital, Metro Health, Blue Cross Blue Shield of West Michigan, Spartan Stores, X-Rite, Inc., Foremost Insurance, Frederik Meijer Gardens, WZZM-TV 13, Western Michigan University, Aquinas College, Grand Rapids Community College, Spring Arbor University, Cornerstone University, Griffin Pest Control and Gilmore Partnerships restaurants.

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